Through the times, clothes, fashion and style have evolved like any other commodity. And as other commodities, they are the reflection of the times we live in, the beliefs we have and the way society perceives its people, particularly its women.
Hence, just like the shifts in social norms, culture, politics, technology and manufacturing, there has been a change in fashion trends. But most of all, the evolution of clothes has reflected how the women are breaking more and more shackles to stand on their own and feeling liberated. From the high waisted bikinis of 1940s to jumpsuits in 2000s there have been plenty of popular looks in the past decades.
1900s: The S-Bend Corset
A corset was designed to perfect the woman’s posture, reflecting on the times when women were pushed to be nothing less than perfect. Thankfully, since the corsets were considered unhealthy, the trend slowly shifted towards girdles. A lot of leisure outfits were also introduced during this time, further reflecting on women’s desire to be free.
1910s: The Hobble Skirt
Hobble skirts made the headline which were narrow at ankle and banded below knee. This made walking difficult for the woman. This was another extremely uncomfortable trend that stayed for a while to give way to more relaxed styles.
1920s: Flapper Style
It was the year Coco Chanel introduced black, which became instantly popular for evening out. However, Flapper styles stayed for some more time as they were easy to carry. They had relaxed drop waists, ornately beaded designs, and feathered accessories.
1930s: Bias-Cut Gowns
Glamorous gowns and tailored skirt suits came into being and were popularized by many leading actresses in America. The world, naturally, followed and embraced these styles.
1940s: The Bikini
The two-piece swimsuit known as Bikini was introduced. This was a revolutionary trend that reflected on the turmoil and the subsequent shift that the world was going through. The women took most advantage of the chance to be liberated and step into many arenas that were men’s prerogative till then.
1950s: The “New Look”
The new brought in the new look as the 1950s popularized the nipped-in waist, structured bust, and voluminous taffeta layered skirt.
1960s: The Miniskirt
The popular mini-skirts were introduced by designer Mary Quant’s. The fashion trend came from London where the ladies wanted to flaunt their legs. The new norm soon became acceptable around many parts of the world.
1970s: Jeans and Platform Heels
Jeans existed before this time but they got wider and in order to suit them, platform heels were introduced. The disco trends like Lurex halter tops and palazzo pants came to the mainstream and started getting accepted. Not surprisingly, the style, comfort, and the durability and sustainability of the jeans, now more popular as denims, have stayed.
The now extremely popular leggings were first introduced in the 1980s. They gave a comfortable yet chick option to women and have stayed since then, for the same reasons.
Flannels with floral prints became a thing and are still picked up at vintage stores. Minimalism also happened around this time with slip dresses and sheer fabrics.
2000s: The Tracksuit
Graphic T-shirts bearing midriff became trendy thanks to American pop stars. These represented the times when relaxed comfort and attitude were favored over the overbearing desire to be prefect. This is another evolution that has stayed and celebrities and commoners alike flaunt them in public, and not always in the mornings or while working out.
Skinny jeans became a thing again in 2010s. Baggy jeans with ripped knees got popular in mid 2015s and were known as boyfriend jeans or ripped jeans. Women wearing sneakers, t-shirts, and hoodies all day were accepted and became the influencer generation.
What goes around, comes around is particularly true in the fashion world. Many of the fashion trends make a comeback after a decade or two and some never go out of style. Just note the now regained popularity of puffed and balloon sleeves that were the in thing in the 1980s. In the current times however, sustainable fashion and comfort have taken center stage. Functionality is another factor that is grabbing attention.
We, at Zebein, firmly stand for these concepts and work hard to ensure that they stay.
To empower women through such fashion is what we strive to do. In the coming years, we are looking forward to be a part of this evolution and ensure that factors like functionality, sustainability and comfort are not compromised.