VIVA LA FRIDA collection draws inspiration from the bold self-expressionist, Frida Kahlo. Her life is a testament to a woman’s unwavering commitment to the beauty of existence. “For the women, by the women” encapsulates Frida’s essence. Embracing her belief that we can endure more than we realize, the hand embroideries echo her vision of florals and self-portraits, symbolizing self-resilience, love, bliss, and modesty. Each stitch narrates the liberating spirit of a “free Frida,” emphasizing that we are all as free as her, echoing the enduring message that through life’s challenges, the beautiful side of existence prevails.

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